Much of the focus on Black Rifle Coffee Company falls on Evan Hafer, the founder of the business. Black Rifle is by its own definition the anti-PC, pro-forces coffee company that is looking to provide a brighter future for America’s veterans. You’ve probably heard of them, perhaps for their plan to hire 10,000 veterans within six years or their incentive to send one bag of coffee to an American serviceman on deployment for every one bought by a customer.
The veteran-owned and operated Black Rifle Coffee Company, which has been in existence since 2014, is one of America’s most headline-grabbing providers of a cup of Joe.
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